In 1935, a young woman wrote a letter to a women's magazine Nursery World:
"Can any mother help me? I live a very lonely life as I have no near neighbours. I cannot afford to buy a wireless. I adore reading, but with no library am very limited with books... I know it is bad to brood and breed hard thoughts and resentments. Can any reader suggest an occupation that will intrigue me and exclude 'thinking' and cost nothing!"
Women from all over the country wrote back expressing similar frustrations, they were full of ideas and opinions but had nowhere to express them. So they decided to start a private magazine.